Head-to-Head recently hosted an enriching marketing workshop at Netzah International School as part of its ongoing commitment to building capacity, refining strategy, and empowering members with relevant leadership and organizational development skills.
The workshop was facilitated by Ms. Dorothy Muttu, a certified marketing expert and founder of Wikreate Africa, a consultancy supporting brands across Uganda. With her expertise and engaging delivery, Ms. Muttu guided participants through the SOSTAC Marketing Planning Model, a globally recognized framework for structuring effective marketing strategies.
From Situation Analysis to Control and Evaluation, Ms. Muttu highlighted practical tools such as PESTELE ( Political, Economic, Social, Technological, Environmental, Legal, Ethical) and SWOT for environmental scanning, SMART objectives for goal-setting, and the 7Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) of marketing for tactical planning. She emphasized the importance of understanding market segments, identifying core target audiences, maintaining brand consistency, and leveraging data to drive informed decision-making.
Head-to-Head extends appreciation to all participants who contributed to the session, and to Netzah International School for hosting the event. The journey toward impactful brand growth continues, grounded in learning and fueled by collaboration.
About Head-to-Head:
- Head-to-Head is a roundtable symposium of heads and proprietors of international schools, founded by Dr. Ann Mugunga, aimed at mentoring leaders and growing the institutions under their charge. Membership is open, and registration or inquiries can be directed to 0760 424516.
LESSONS
Brand growth is more than visibility, it’s consistency and value
Successful brands maintain a consistent message, understand their segments, and use data to improve decisions.
🌍 Who needs to hear your story most?
🌟 What makes your brand memorable and trustworthy?
🎯 How do you use insights to adapt and improve your brand strategy?
QUESTION: How do you ensure your brand stays consistent while evolving?
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